Every healthy brand needs a blog to build a relationship with their customers. However you want to make sure you build your blog content strategically. I often peruse the blogs of healthy brands, many of which feel more like ghost towns rather than a place I want to hang out and learn more about your product or services. So how do you get your customers, and future customers, to notice your content in the first place? Here are 3 keys to get your health brand blog content started in the right direction.
#1 Answer your customers’ questions
Are you talking to your customers or clients on a regular basis? If you’re not, you’re missing out on a prime opportunity to create new ideas for blog content. What questions do you get over and over again? Chances are that if your customers are asking those questions, there are other potential customers in the world who have the same questions. Do them all a favor by turning their questions into a series of blog posts.
If you care at all about SEO, or search engine optimization, you may have noticed that Google has made yet another update to their search algorithm. The latest Google update called Hummingbird supports searchers with finding the answers to their questions using natural language. This is great for you if you follow this ESSENTIAL TIP to writing a blog post that your customers will read. If you take the time to simply answer your customers questions, you will ALWAYS be in Google’s good graces.
#2 Use effective blog post titles
The titles of your blog posts should give your readers a clue about what the post is about. Why? Think about how much information you scan on a daily basis. This includes your emails, your favorite websites, Facebook posts, your Twitter feed, etc. What do you tend to click on? You are more than likely going to click on the headline that gives you a clue about what the post is about. Take a look at the headline for this post, for example: 3 Keys to Writing Quality Blog Content for Your Healthy Brand. I identified the following information:
- What am I giving away? —> 3 tips (simple and easy to digest)
- What is the subject of the post? —> writing quality blog content
- Who is the audience? —> healthy brands
Make life for your readers a lot easier by being as clear as possible with your titles. If they don’t click on your post right away, they will at the very least share it with others via social media to those who may be part of your target audience as well.
#3 Don’t write to go viral, write for your customers {TWEET THIS!}
New bloggers and brands put way too much pressure on themselves trying to create content marketing campaigns that will go viral. Viral means that your content gets shared across social media thousands, if not millions, of times, in a very short span of time — very similar to how a flu virus spreads. You’ve seen them: wacky wedding proposals, babies that dance, stupid animal stunts, etc. While you definitely want your posts to be seen and read, you want your content to be seen by the right people — namely people who can’t wait to buy your products and services. So do yourself and your customers a favor and write exclusively for your audience.
Do you have questions about writing good blog content for your healthy brand? Write your questions in the comments below.