Social Media – Halona Black

Many health and wellness businesses still believe that creating a social media presence means slapping up a Facebook profile, only using it to announce their latest blog posts. If you are only using Facebook as a space to distribute your business announcements, then you are not fully using all that Facebook has to offer.

Health and wellness professionals who don’t understand social media forget the operative word, “SOCIAL.” To be social means to engage others in what they are doing. Take the time to learn about who your followers are and what they need. ENGAGE them by adding value to their daily lives.

What I like about interacting in Facebook groups is that the group does not have to belong to you — meaning that you are not responsible for the set up or management of the page. You are simply another member looking to help make the lives of other group members a little better by sharing your knowledge. Take a look at some of these tips that can help you to get the most out of your time interacting with people in Facebook groups.

Know what you want to get out of engaging with people on Facebook. You want to get more people on to your email list, YES. But what else do you want to know? Are you a fitness trainer who wants to know more about what your target client is eating that is keeping them from weight loss? Are you a women’s health expert who wants to know more about your target client’s top health complaints? Having a goal in mind will help you to find the right group that suits your interests.
Find relevant Facebook groups. Finding Facebook groups that are relevant to your area of expertise is essential to your Facebook marketing success. There are literally millions of Facebook groups out there, but honestly not all of them are any good. Many groups wind up being nothing more than a place for people to spam the group about their business and provide absolutely no value to group members. So be selective about what groups you join. Try joining 2 to 3 at a time and just linger around for a few days to get a feel for the quality of the group. Ask yourself, are the group members genuinely engaging with each other? If yes, then go ahead and introduce yourself to the group and tell them a little about your expertise. Remember, you are not there to sell, just offer yourself as a resource.
Decide how you can add value to the group. Joining a Facebook group is not the time for you to tell everyone about your services and let them know about all your latest sales. Your approach should be a bit softer in a Facebook group. You want to woo them with your knowledge and make people remember you because of all the great information you were so forthcoming with. If you are a weight loss expert in a group for women who want to lose weight, have some practical tips ready when group members ask questions. If you created a blog post that is relevant to the group member’s questions, feel free to post it if it does not break the group’s rules.
Make sure you are commenting using your business profile. If you are offering value to the group on a regular basis, you will find that people will become naturally curious about who you are and what you do. Make it easy for them by using your business page as the page you are commenting from. Make sure that all your contact information is available — including your website, email, phone number, and other ways to get in touch with you. You can even put a link on your business page tabs that invites people to join your email list from you Facebook business page.

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If you implement these tips, you should get people who come to your website and join your email list. People will become naturally curious You will also notice that when group members have a specific question about something pertaining to your expertise, people will tag you on the post asking you to chime in. That is when you know that you are successfully branding yourself as a valuable source of information.

Want to know more about how to engage Facebook groups as part of your business marketing strategy? I currently have 5 spots per month to offer free 30-min consulting sessions for health and wellness businesses. Contact me today before those spots disappear!

Every healthy brand needs a blog to build a relationship with their customers. However you want to make sure you build your blog content strategically. I often peruse the blogs of healthy brands, many of which feel more like ghost towns rather than a place I want to hang out and learn more about your product or services. So how do you get your customers, and future customers, to notice your content in the first place? Here are 3 keys to get your health brand blog content started in the right direction.

#1 Answer your customers’ questions

Are you talking to your customers or clients on a regular basis? If you’re not, you’re missing out on a prime opportunity to create new ideas for blog content. What questions do you get over and over again? Chances are that if your customers are asking those questions, there are other potential customers in the world who have the same questions. Do them all a favor by turning their questions into a series of blog posts.

If you care at all about SEO, or search engine optimization, you may have noticed that Google has made yet another update to their search algorithm. The latest Google update called Hummingbird supports searchers with finding the answers to their questions using natural language. This is great for you if you follow this ESSENTIAL TIP to writing a blog post that your customers will read. If you take the time to simply answer your customers questions, you will ALWAYS be in Google’s good graces.

#2 Use effective blog post titles

The titles of your blog posts should give your readers a clue about what the post is about. Why? Think about how much information you scan on a daily basis. This includes your emails, your favorite websites, Facebook posts, your Twitter feed, etc. What do you tend to click on? You are more than likely going to click on the headline that gives you a clue about what the post is about. Take a look at the headline for this post, for example: 3 Keys to Writing Quality Blog Content for Your Healthy Brand. I identified the following information:

What am I giving away? —> 3 tips (simple and easy to digest)
What is the subject of the post? —> writing quality blog content
Who is the audience? —> healthy brands

Make life for your readers a lot easier by being as clear as possible with your titles. If they don’t click on your post right away, they will at the very least share it with others via social media to those who may be part of your target audience as well.

#3 Don’t write to go viral, write for your customers {TWEET THIS!}

New bloggers and brands put way too much pressure on themselves trying to create content marketing campaigns that will go viral. Viral means that your content gets shared across social media thousands, if not millions, of times, in a very short span of time — very similar to how a flu virus spreads. You’ve seen them: wacky wedding proposals, babies that dance, stupid animal stunts, etc. While you definitely want your posts to be seen and read, you want your content to be seen by the right people — namely people who can’t wait to buy your products and services. So do yourself and your customers a favor and write exclusively for your audience.

Do you have questions about writing good blog content for your healthy brand? Write your questions in the comments below.