Have you thought about using guest blogging as a strategy to grow your audience? Guest blogging is the act of writing guest blog posts on another blog with a similar target market as your own. For example, if you are a health coach who serves people with stress management issues, you may want to seek out a popular blogger that caters to professional women in corporate America. This can be considered to be a complementary relationship in that it helps the both of you to expand your work to a new audience.
What can healthy brands gain from guest blogging?
Guest blogging is a great strategy to increase your ranking in search engines by creating links that are directed to your website. When another legitimate, authority website links back to your website, it tells Google that your site is also a reliable, professional website.
Guest blogging also allows you an opportunity to grow your audience. You are reaching out to bloggers that write about topics that complement your business, making it more likely that they will be interested in clicking on the link to your blog to join your email list.
Guest blogging increases your authority in the eyes of people who are looking for experts. Conference organizers, magazine writers, TV producers, and web writers are looking for experts every single day. They need these experts to give weight to the stories they produce. After blogging about fibroids on my other blog, I have gotten phone calls and emails from ABC News and many other health websites looking for quotes related to black women and fibroids.
Guest blogging also doesn’t cost you anything but maybe a couple of hours of your time. In some instances, you may even be paid to write a guest post. What more of a reason do you need to add guest blogging to your marketing plan than that?
Strategic Guest Blogging
It’s important to take a strategic approach to guest blogging because, let’s face it, time is money. You don’t want to waste your time blogging in places that don’t make sense for your business model. Here’s a few questions to ask yourself before approaching other blogs for guest blogging opportunities.
#1 What will guest blogging help you achieve?
What do you hope to achieve by guest blogging? Are you looking to add to your email list? Do you want to drive traffic to your blog? Do you want to introduce a new product or service to those who are likely to be interested? Your goal can be any one or a combination of these. Just be clear on what your goals are because that will influence what bloggers you approach and what you write about.
#2 What kinds of blogs or bloggers will you partner with?
Write for a blogger that has a complementary business or audience who reaches a similar market. For example, if you work with women who are long distance runners, you may want to approach women bloggers who write about running. Pay attention to the kind of following they have. Many of these lifestyle bloggers have thousands of subscribers and followers on social media. More importantly, they have a group of responsive followers who buy everything they recommend. Keep a list of all the bloggers you think you may be interested in writing for and why.
#3 What should you write about?
It makes great sense to do a bit of research on the blog to find out what kinds of posts are useful to their readers. What does the blog or the business aim to do? What kinds of posts are most popular as demonstrated by the number of comments, questions, and shares on social media. This is ABSOLUTELY ESSENTIAL to getting taken seriously when approaching other bloggers with ideas for guest posts.
It is also important to know that you should NEVER approach another blogger to write a post making a hard sell to their readers. You want to offer their audience information that gives them great value and will compel them to click over to your website and learn more about your services and products organically. For example, if you are an herbalist, you may choose to write about how certain herbs can keep you from getting sick during the cold and flu season. That is the type of article that will demonstrate your expertise. If the reader is interested in learning more about you, they will click on the link in your “about the author” piece usually at the end of the blog post.
#4 What are the requirements for writing the guest blog post?
Once you identify your list of potential bloggers to approach for guest blogging opportunities, be sure to check their blog for guest blog requirements. Many blogs will have a page on their website menu detailing what to do if you are interested in writing a guest post. It’s important to pay attention to those instructions as every blogger does it differently. If they don’t have any details on guest blog post requirements, you can contact them directly via email to inquire about how to do so using the technique in step #5.
#5 How do you write a guest blog query or proposal?
Again, it is essential that you pay attention to what the blogger is asking for in your proposal. If you choose to do your own thing, you risk your email getting deleted without so much as a “thank you for applying” note. Some bloggers require that you send them your piece completely written while others ask for a brief synopsis of what you plan to write. You can send an email that looks similar to the following,
Dear (Blogger Name),
My name is __________ and I do (your profession and website). After doing some research on your blog, I think that your readers would be interested in learning more about (give one potential topic with a tentative title). This topic is important to your readers because __________. I can be reached at (your email and other contact information.
Keep it short and to the point, making sure to focus on the value you are giving to your readers and NOT how you writing for them will do so much for your business.
Have you done any guest blogging? What gave you the biggest headache?
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